Rulers attempt to amass the most victory points by the end of the game
As commander, she slots into decks that care about sacrificing things or generating a lot of Treasure tokens, delivering synergy though token interactions like Academy ManufactorAcademy Manufactor or Kalain, Reclusive PainterKalain, Reclusive Painter, or through using gigantic monsters as fodder, which works well with Stalking VengeanceStalking Vengeance, Solphim, Mayhem DominusSolphim, Mayhem Dominus, or PhytotitanPhytotitan
You can imagine there being a decent amount of crossover between their respective fanbases, so the upcoming collaboration between the two was always going to do pretty well for Hasbro and Wizards of the Coast
The Shining, Poltergeist, The Haunting, Ghostbusters, The Wicker Man and so much more
Audacious Reshapers can be neat if your deck wants to gamble away some artifacts, or if you have plenty of Treasure that are upgraded by any real card