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Hair is an integral component of Black womens’ identities
There has been an increase in willingness and desire to experiment with various haircare products amongst the African American and Multicultural consumer
While a majority of surveyed African American women do not believe that their hair choices are influenced by societal expectation
with a significant drop-off in 2024
and performance perceptions
Black Beauty Pacesetters: New Product Innovation (2024 Update) Braids Hair is an integral componentSSI defines Black Beauty and uncovers unique insights related to key growth drivers & detractors and shifting industry dynamics. Framing Multicultural Beauty Across Categories, Market Size, Potential Core Brands, and Affinity Brands. There has been an increase in willingness and desire to experiment with various haircare products amongst the African American and Multicultural consumer. A large percentage of African American and Multicultural consumers
